HBO's Biggest Marketing Campaign valued worth $100M+ 

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[{"selector":"#anim-f336159f-bb31-46da-9877-40c0b5ccfcd0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d756ab6-e32d-4eb3-8349-a648f96fea79","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a70605d3-119a-415b-a92c-e37cfbaa9aa4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d849c3c5-6183-4152-a4ab-84184a4cb6ec","keyframes":{"transform":["translate3d(-118.4375%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] HBO’s biggest marketing campaign to date has garnered more than $100 million in media spend: sources to Deadline Photo by social

[{"selector":"#anim-4259fce4-c27b-4c56-9b6b-8021765d0bcf","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a27de595-f033-4fb9-8aba-579aaa2682ce","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-104ace5a-347e-45c7-9ce0-75ca2f31618f","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5bc857f7-8464-450e-95f0-a25166840f95","keyframes":{"transform":["translate3d(-118.4375%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The amount is combination of ad spot value and hard cash shelled out Photo by social

[{"selector":"#anim-786ce129-4b8f-465f-bce2-6b903be776f0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0ad5c944-eff4-41c1-9f4e-69be27cc0f5e","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6c603459-6e46-4e58-8896-a1b0370c7606","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d982e49b-540b-4b9d-a7fe-52f56eaa6a89","keyframes":{"transform":["translate3d(-118.4375%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "The marketing campaign was to inspire fans both new and existing” Pia Barlow, EVP of HBO Originals Marketing, said Photo by social

[{"selector":"#anim-a051c6fb-5538-4bde-8bf2-5b1ab84cce5a","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-acf248cb-7e85-4de8-ac1f-60cbdcee7ed5","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-cabaf149-e3cf-4ec0-8ee7-d2ee4ae57d4b","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b54e7994-6280-4b62-bebc-37e36293c378","keyframes":{"transform":["translate3d(-118.4375%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The campaign is to spread awareness and to create interest in summer. Photo by social

[{"selector":"#anim-c4617eb1-6141-46be-9254-6e85826b1816","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8e3e8a1d-ef5d-4120-ae13-51ee9df8f6de","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f852dae5-74be-4dec-813a-f3e8d5defebc","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-54ba65bf-64dd-486d-babf-52d72a79998a","keyframes":{"transform":["translate3d(-115.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] "we’re signaling to existing fans as well as new fans that this is a new one. game of Thrones The story to come in HBO Max" Barlow said Photo by social

[{"selector":"#anim-844def48-311a-4534-b064-ea61de184f64","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6cdea500-c281-4fa8-947b-ed9118b41cbe","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b80f285-354c-4804-881b-c8c505ba27f0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b2aa0da3-d3b6-4668-849f-40320e220b6c","keyframes":{"transform":["translate3d(-115.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] All the social channels, and news channels are covered in the marketing campaign Photo by social

[{"selector":"#anim-36e7cd2a-77dd-43ac-ac1d-5a94cbc56c61","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ed5caf8-bdd5-4217-bdf6-58bc4955b6f1","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-ad2d57ea-42a8-4a54-be72-1c4e91fecde4","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-0349da8f-6460-4a4a-a7d3-31ce81d77f68","keyframes":{"transform":["translate3d(-115.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] “The flood of content hasn’t happened, but there has been selectively only 12 videos on Facebook with 11.1 million views and fewer posts on YouTube with 134.2 million views, all accrued.” RelishMix said Photo by social

[{"selector":"#anim-02cbddf6-e7a6-4a28-9873-35a0a7c76e73","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1252e68c-d95c-410d-b67f-a97959aac136","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9b768879-f88c-4de7-b44c-96847c24e87c","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4a9883bd-3392-45bf-bf5b-d7e8c9c96cb0","keyframes":{"transform":["translate3d(-115.00001%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Zaslav also said that they are dedicated to creating an authentic and hardworking team. Photo by social

The Sandman adapts viewer’s favorite issue and you have to see it

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